This will all depend on the nature of your business and what you are selling. If you are selling a product, then showcasing your products are best placed on Instagram and Pinterest. If you are selling a service, then LinkedIn and Facebook are most appropriate.
However, it is recommended to promote your products and services on all social media platforms to ensure full-coverage to test which one sticks best for your objective. You will also need to ensure the right quality and reach is considered, therefore, focusing on a couple of platforms that will be most effective from a brand position is also most valued.
Facebook is becoming more and more challenging to get reach using organic posting methods due to a number of factors. The number of competitors and users continue to grow which makes it difficult to have your message seen by followers. Typically about 3-5% of your followers on Facebook will see your content, the remainder is likely not to see it unless they re-engage with your page. This is why engagement is very important. If your audience loses touch with your feed, they will no longer see your stuff. This is simply because Facebook wants to keep people engaged with what they are interested in. Hence, why it’s better to focus on quality people, not the masses.
Instagram, on the other hand, is still relatively more effective from a brand management perspective. However, this won’t last for too long as the users are growing rapidly and the cost of advertisements are going up. Instagram is best used with relevance and frequency whereas Facebook is purely functional on relevant content, regardless of the frequency of posting.
Like Facebook, LinkedIn is a very challenging platform which is why quality is everything. You want to ensure that the content you are publishing is highly engaging and valuable. Being a professional platform, LinkedIn’s content feed must be relevant to job titles, industries and general business practices.
To learn more about other social media channels and what’s best to promote your company, speak with a specialist at Bound By Story.