Social media has continued to gain a lot of popularity among businesses that want to establish a social media presence to promote their goods and services. As a result, the exercise can be lengthy and costly for small businesses that can’t afford a social media agency full-time. A social media consultant is typically a person who acts as a marketing agent and provides ideas, strategies, and guidance to further optimise a current business situation, online.
In this first meet and greet, we will learn in fine detail about your business and current marketing methods, efforts and strategies. Our aim is to fully understand what the current reality is with your business and what the future looks like ahead.
Once we have established a ground understanding and completed our audit report we will schedule workshops that help us uncover in more detail our goals and objectives moving forward and working together. Our objective of the workshop is to uncover the following:
Individuals who seek to grow and improve their personal brand on social
media.
Start-ups and lightweight businesses that require assistance to boost their confidence.
Companies looking to onboard a social media specialist and need a second opinion.
Employees who need to further enhance their current strategy and boost sales, brand awareness etc.
Social media consulting is when a company, marketing manager and/or an individual engages with a social media specialised who purely focuses on social media marketing and advertising. The consultant will take a company through a step-by-step sequence of ideas and strategies that will further aid the success of the company's current marketing efforts.
What social media consulting will do for your business is open a new doorway for collaboration. Rather than appointing an agency on a retainer to handle the entire process of marketing on social media, the consulting journey will be more of a collaborative exercise where the work is split up between the two parties.
If you already handle marketing in-house then it can help boost current initiatives with a third-eye approach.
To put it simply, yes, social media consulting is definitely worth it if you are currently handling your own social media in-house or run a personal brand.
Social media consulting is a very niche service and is only offered to those who already have a general understanding of social media advertising and branding.
A broad range of companies and industries will engage with a social media consultant for the purpose of growth and optimisation. From b2b businesses right through to b2c. Whether you sell a product or offer a service, social media consulting is fit for all.
To give you an example of the different types of businesses who seek social media consultants, are as follows:
To find out more on whether your company is fit for social media consulting, contact the team at BBS today! Receive your FREE strategy workshop.
Unlike traditional consulting, there are no hourly fees applicable to the services offered. Typically the cost is only broken into 3 categories. A first category is a one-off contract. This will be a short-term engagement where fees can range from $8,000 up to $15,000. The second category is a 6-month engagement which falls under a monthly retainer, circa $2,000 PCM. And the third category is long term which is usually around 12-months +. This is around $1,500 per month.
All fees are subject to a formal scope of work and should only be carried out in the initial stages.
It is quite a strange and scary process when looking to engage with a social media specialist. This is why it’s important to find someone/company you can trust to optimize your current marketing initiatives and ultimately get a return on your investment (ROI).
Hiring a social media consultant for your business is really a must if you already handle your social media campaigns in-house and want to reach your target.
The reality is, most businesses struggle with their own marketing initiative and find they either do not have the tools, resources and budget to further optimise their social media marketing and advertising.
There are over 3.2 billion social media users globally which reflect about 42% of the population - yes, that's massive! It makes sense to optimise as much as you can to take advantage of this cutting edge technology in front of us.
The advantages of onboarding a social media consultant for your business are endless and with a clear ‘end in mind,’ your social media marketing efforts will be most valued thereafter.
One of the most mind-blowing aspects of social media itself, is that it is virtually limitless, meaning there are no huge barriers when running ads - NO LIMITS!
So where does all this lead? Well, if you are looking for a social media consultant your main advantage of the recruit is you are getting specialised guidance that can help your brand thrive in a digital landscape.
Our ability to deliver on client expectations and results is what defines our agency and as to why we truly believe we are the best social media consulting agency in Sydney. Working with countless brands on establishing a social media presence has given us an opportunity to fully understand the methodology of branding online.
We always look at it from a psychological standpoint, enabling us to dive deep into the minds of your audience and feel what they want. Our series of workshops, team collaborations along with experience give us an upper hand advantage over other agencies.
We have consulted and worked with a range of diverse companies whom all have a different objective, therefore, we would love to work with just about any industry that has a challenge to offer.
Speak to one of our consultants today to learn more about social media consulting and how it can revolutionise your brand.
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