PURPOSE

Already Have a Marketing
Team In-house?

When it comes to many well-established brands, we often find that they hold an in-house marketing team that handles all digital marketing matters. At Bound By Story, we offer your business the opportunity to partner with us from a consulting point of view. With very minimal commitment, our consulting services give you the flexibility, strategy and potential to further optimise your brand goals.
THE MEANING

What Is Social Media
Consulting?

Social media has continued to gain a lot of popularity among businesses that want to establish a social media presence to promote their goods and services. As a result, the exercise can be lengthy and costly for small businesses that can’t afford a social media agency full-time. A social media consultant is typically a person who acts as a marketing agent and provides ideas, strategies, and guidance to further optimise a current business situation, online.

  • Workshops
  • Ideas
  • Strategy
  • Team collaboration
  • Reporting
We Work With

Great Companies of All Sizes

How we kick things off with a fact-finding meeting

In this first meet and greet, we will learn in fine detail about your business and current marketing methods, efforts and strategies. Our aim is to fully understand what the current reality is with your business and what the future looks like ahead. 

Let us dig deeper for you and see where the issue stands

We will need to properly review your digital presence, running ads and content placement. By doing so, we will complete a comprehensive report outlining each section and where the improvements can be made within your current efforts.

Two brains are better than one - let’s put our ideas together

Once we have established a ground understanding and completed our audit report we will schedule workshops that help us uncover in more detail our goals and objectives moving forward and working together. Our objective of the workshop is to uncover the following:

  • Audience insights
  • Competitor analysis
  • SWOT analysis
  • Ideas for direction
  • Timelines and milestones

Communication is key for all forms of material success

It is important that communication is done at a frequent level so there is no stone left unturned. From weekly calls to monthly meetings, we will ensure that every step is taken with a clear agenda.

What gets planned gets done

Having a clear direction is essential for moving the needle forward. We will plan and piece together strategies that you and your team can directly implement with immediate action, helping speed up your day to day process.

Staying on track and keeping a record

To ensure we are on track and we are moving forward, we will assess the progress of our objective with a clear report that outlines the positives and negatives

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WHO?

Where Consulting is Best Fit

Personal Brands

Individuals who seek to grow and improve their personal brand on social
media.

Small Businesses

Start-ups and lightweight businesses that require assistance to boost their confidence.

Corporate

Companies looking to onboard a social media specialist and need a second opinion.

Marketing Managers

Employees who need to further enhance their current strategy and boost sales, brand awareness etc.

FAQs on

Social Media Consulting

What is social media consulting? What can it do for my business?

Social media consulting is when a company, marketing manager and/or an individual engages with a social media specialised who purely focuses on social media marketing and advertising. The consultant will take a company through a step-by-step sequence of ideas and strategies that will further aid the success of the company's current marketing efforts.

What social media consulting will do for your business is open a new doorway for collaboration. Rather than appointing an agency on a retainer to handle the entire process of marketing on social media, the consulting journey will be more of a collaborative exercise where the work is split up between the two parties.
If you already handle marketing in-house then it can help boost current initiatives with a third-eye approach.

Is social media consulting worth it?

To put it simply, yes, social media consulting is definitely worth it if you are currently handling your own social media in-house or run a personal brand.

Social media consulting is a very niche service and is only offered to those who already have a general understanding of social media advertising and branding.

What type of industries use a social media consultant?

A broad range of companies and industries will engage with a social media consultant for the purpose of growth and optimisation. From b2b businesses right through to b2c. Whether you sell a product or offer a service, social media consulting is fit for all.

To give you an example of the different types of businesses who seek social media consultants, are as follows:

  • eCommerce
  • Digital products
  • Online platforms
  • Service-based
  • Retailers
  • Health sectors

To find out more on whether your company is fit for social media consulting, contact the team at BBS today! Receive your FREE strategy workshop.

How much does it cost to have social media consulting?

Unlike traditional consulting, there are no hourly fees applicable to the services offered. Typically the cost is only broken into 3 categories. A first category is a one-off contract. This will be a short-term engagement where fees can range from $8,000 up to $15,000. The second category is a 6-month engagement which falls under a monthly retainer, circa $2,000 PCM. And the third category is long term which is usually around 12-months +. This is around $1,500 per month.

All fees are subject to a formal scope of work and should only be carried out in the initial stages.

How do I hire the best social media consultant?

It is quite a strange and scary process when looking to engage with a social media specialist. This is why it’s important to find someone/company you can trust to optimize your current marketing initiatives and ultimately get a return on your investment (ROI).

What are the advantages of a social media consultant

Hiring a social media consultant for your business is really a must if you already handle your social media campaigns in-house and want to reach your target.

The reality is, most businesses struggle with their own marketing initiative and find they either do not have the tools, resources and budget to further optimise their social media marketing and advertising.

There are over 3.2 billion social media users globally  which reflect about 42% of the population - yes, that's massive! It makes sense to optimise as much as you can to take advantage of this cutting edge technology in front of us.

The advantages of onboarding a social media consultant for your business are endless and with a clear ‘end in mind,’ your social media marketing efforts will be most valued thereafter.

One of the most mind-blowing aspects of social media itself, is that it is virtually limitless, meaning there are no huge barriers when running ads - NO LIMITS!

So where does all this lead? Well, if you are looking for a social media consultant your main advantage of the recruit is you are getting specialised guidance that can help your brand thrive in a digital landscape.

Why is Bound By Story the best social media consulting agency?

Our ability to deliver on client expectations and results is what defines our agency and as to why we truly believe we are the best social media consulting agency in Sydney. Working with countless brands on establishing a social media presence has given us an opportunity to fully understand the methodology of branding online.

We always look at it from a psychological standpoint, enabling us to dive deep into the minds of your audience and feel what they want. Our series of workshops, team collaborations along with experience give us an upper hand advantage over other agencies. 

We have consulted and worked with a range of diverse companies whom all have a different objective, therefore, we would love to work with just about any industry that has a challenge to offer. 

Speak to one of our consultants today to learn more about social media consulting and how it can revolutionise your brand.

let us optimise your social media

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